Panasonic Hollywood Labs hired Fernando Apodaca to direct a camera test featuring the creative possibilities of the unreleased Panasonic 3DA1 camera prototype for international promotional use. He accomplished this with his partner in Type3Films, Jason Mueller (Producer/Editor) and Michael Page (Executive Producer) of 3DStereolab. This piece documents experimental vignettes of sea life from the Birch Aquarium at Scripps Institution of Oceanography, world aerial acrobatics champion Tatyana Petruk and fire performer Ryan Parks.
Client: Panasonic Hollywood Labs
Title: Panasonic 3DA1 International Promotional Piece Director: Fernando Apodaca
Producer: Jason Mueller, Michael Page / 3DStereolab
Production Company: Fernando Apodaca Art / Type3Films in association with Michael Page / 3DStereolab
Cinematography: Jason Mueller / Stefan Mentil
Music: Fernando Apodaca / Michael Page